Setting Realistic Expectations for Online Shopping: Adding Disclaimers to Product Photos

Settings Realistic Expectations for Online Shopping

As an online retailer, it’s essential to provide accurate and high-quality product photos to help customers make informed purchasing decisions. However, despite best efforts, there may be variations in the actual product received versus what is displayed in the photo. To address this issue and set appropriate customer expectations, it’s common for retailers to add disclaimers below product photos on their website.

Adding a disclaimer below a product photo is an essential step in ensuring that customers are fully informed before making a purchase. It helps to set realistic expectations, promotes transparency, and provides a better customer experience. Additionally, it’s important to note that disclaimers should not be used as an excuse for poor quality product photos. Retailers should still strive to provide high-quality photos that accurately represent their products as much as possible.

To add a disclaimer below the product photo in WordPress using WooCommerce, you can use the following code snippet:

 * Add disclaimer below product photo on single product page
 * Code sample sourced from Solution Hippo (
add_action( 'woocommerce_single_product_summary', 'add_product_disclaimer', 20 );
function add_product_disclaimer() {
    echo '<p class="product-disclaimer">Please note that the actual product may vary slightly from the photo due to differences in lighting, color accuracy on different screens, and other factors.</p>';


This code adds a product-disclaimer paragraph below the product photo on the single product page. You can customize the disclaimer text and styling to fit your needs.

Before making any changes to your website code, it’s essential to create a backup of your site in case anything goes wrong. To create a backup, you can use a plugin such as UpdraftPlus or manually back up your site through your web host. This is especially important when making changes to your website’s code.

In addition to disclaimers, there are other ways that retailers can improve their product photos to ensure that they are as accurate as possible. For example, using a white background and good lighting can help to eliminate any color discrepancies. Additionally, providing multiple angles and zoom features can help customers get a better sense of the product’s appearance.

It’s also important for retailers to have a clear and easy-to-understand return policy. This will help customers feel more confident in making a purchase, knowing that they can return the product if it does not meet their expectations.

In conclusion, adding a disclaimer below a product photo is a necessary step in managing customer expectations and promoting transparency in online shopping. By combining disclaimers with other best practices such as good lighting, multiple angles, and a clear return policy, retailers can create a positive shopping experience for their customers and build a loyal customer base.

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